Celebrity Measurements

The Breakout Actor receives exclusive in-game skin as he and Rockstar Energy take their “Fuel What’s Next” Journey to the Gaming World

PURCHASE, N.Y., April 25, 2023 /PRNewswire/ — Rockstar Energy Drink is taking its “Fuel What’s Next” campaign into the virtual world through a partnership with one of the most popular mobile games, PUBG MOBILE, bringing players an authentic Fuel What’s Next in-game experience featuring brand partner Angus Cloud.

The “Fuel What’s Next” campaign, which launched in November 2022, has given Rockstar Energy the opportunity to explore and contribute to a variety of joint passions that Angus Cloud and the brand share – from motorsports, to art, to fashion, to skateboarding. Now that journey is continuing into 2023 with what’s next for Angus: being at the center of the gaming world with his own in-game skin in PUBG MOBILE.

“I grew up playing video games with my friends and always thought it’d be cool to be in one, so it’s beyond crazy to me that Rockstar Energy and PUBG MOBILE actually made that dream come true,” said Angus Cloud, Rockstar Energy Drink brand partner. “You know, I just hope that people out there playing with my skin see it as inspiration that anything is possible if you follow your passions and continue to push the limits.”

Inspired by Angus Cloud’s IRL fashion sense, his “What’s Next Set” includes a gold puffer jacket, black hat and sunglasses. Players will be able to compete in the “What’s Next In-Game Challenge” over a four-week period to unlock in-game rewards and exclusive Rockstar Energy inspired items. The first player to beat the challenge will score the grand prize: a real life one-of-a-kind Rockstar Energy Polaris Slingshot available to U.S. players and valued at $38,000 USD.

“It’s exciting whenever we have the opportunity to partner with an immensely popular celebrity who connects with our players in PUBG MOBILE, so when Rockstar Energy approached us with the idea to bring Angus Cloud into the world of PUBG MOBILE, we felt it was a perfect fit,” said Anthony Crouts, Senior Director of Marketing for PUBG MOBILE. “We’re always striving to create ways to provide unique experiences for our players and this partnership is a great example of how we bring compelling content, challenges and in-game rewards to the battleground.”

To celebrate the launch of Angus Cloud’s game integration with fans, Rockstar Energy will host the “PUBG MOBILE x Rockstar Energy Drink ‘What’s Next’ livestream from the NRG Castle” on April 27 with a special performance by rapper Don Toliver to showcase Angus’ new Rockstar Energy x PUBG MOBILE in-game skin. Fans can tune into the livestream by visiting https://www.twitch.tv/nrggg from 7:30 p.m. – 9 p.m. PST, and will have a chance to score Angus Cloud in-game skin unlock codes, custom Rockstar Energy merch and premium gear by participating in the live chat.

“It’s been incredible to show fans that possibilities are truly endless through this journey we’ve been on with Angus Cloud. The new collaboration with PUBG MOBILE has taken our journey to a whole new level in the virtual world, where anything is possible,” said Sean Bonthuys, PepsiCo Senior Director of Brand Marketing, Energy Portfolio. “We’re excited to give fans the opportunity to be a part of this milestone with us through an exclusive livestream launch event where we can all celebrate what’s next together.”

To find out what’s next for Angus Cloud and Rockstar Energy, follow @RockstarEnergy.

PUBG MOBILE is available to download for free on the App Store and Google Play Store.

About Rockstar Energy Drink

Founded in 2001, Rockstar Energy Drink produces beverages that celebrate the young hustlers focused on their journey. With over 20 Rockstar Energy products and five sublines available at convenience and grocery outlets in over 30 countries globally, Rockstar Energy gives you a bold, refreshing boost, full of benefits and loaded with flavors. For more information, visit www.rockstarenergy.com.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complimentary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. 

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.

About PUBG MOBILE

PUBG MOBILE is based on PUBG: BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles, and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone.

For more information, please visit the official PUBG MOBILE social channels on Facebook, Instagram, Twitter and YouTube.

Media contact: [email protected]

SOURCE PepsiCo