Celebrity - NOOR Magazine originally published at Celebrity - NOOR Magazine
BENGALURU, India, Nov. 3, 2023 /PRNewswire/ — ProV Foods, a renowned integrated commodities company specialising in dried fruits, nuts, seeds, and berries, is excited to introduce the first of its kind in India, a groundbreaking product line of pre-soaked nuts, ‘ProV Lite Activated Nuts.’ These pre-soaked nuts are not just a snack; they are a bridge between the past and the future.
Shalin Khanna, Co-founder and Chief Marketing Officer of ProV Foods, shared his vision for ‘ProV Lite Activated Nuts,’ stating, “We have embarked on a mission to reintroduce the age-old tradition of soaking nuts, deeply rooted in Indian culture, to today’s fast-paced lives. Our goal is to revolutionise the way people enjoy soaked nuts.”
Soaking nuts overnight is a practice celebrated for its cultural significance and the incredible health benefits it offers. However, this time-honoured method comes with its own set of challenges, including the need for planning and patience. ProV Foods sought to provide a solution. The products in the ‘ProV Lite Activated Nuts’ range seamlessly blend tradition with innovation, eliminating the necessity for overnight soaking. With ‘ProV Lite Activated Nuts,’ the hassle of planning and waiting becomes a thing of the past, as it offers a pre-soaked and dried, ready-to-enjoy snack whenever you desire. Instant gratification now takes centre stage, delivering a snacking experience like no other.
ProV Foods is delighted to introduce a 400g gift pack containing a delightful combination of Activated almonds, walnuts, pecans, and pumpkin seeds. This package has been meticulously designed to serve as the perfect choice for elegant and opulent gifting, embodying a harmonious blend of tradition and modernity, ideal for the upcoming festive season.
The ‘Lite’ in ‘ProV Lite Activated Nuts’ not only represents the ease of preparation but also the lightness they bring to your stomach. These nuts are remarkably easy to digest, making them an excellent choice for everyone. The unique soaking and drying process not only creates a delightful crunch but also enhances the natural flavours, making ‘ProV Lite Activated Nuts’ a must-try for all.
With this innovative product, ProV Foods continues to lead the way in delivering quality and convenience to its customers. It’s time to embrace the best of the past and the future with ‘ProV Lite Activated Nuts’ – redefining snacking the ProV way. Get ready to rediscover snacking like never before.
About ProV Foods
ProV has experienced a meteoric rise as the discerning choice for health-conscious consumers, culminating in a staggering INR 212 crores in sales during fiscal 2023, compared to INR 77 crores in fiscal 2022. During this period, the brand’s profits more than tripled to INR 3.67 crores.
ProV represents the retail arm of Proventus Agrocom, a publicly-listed entity on NSE Emerge. Established in 2015, Proventus Agrocom is an integrated health food conglomerate, encompassing dry fruits, nuts, seeds, berries, and an expansive spectrum of nutritious snacking products across the value chain. Founded by visionaries Durga Prasad Jhawar, Deepak Kumar Agrawal, and Shalin Sanjiv Khanna, the team collectively boasts over a century of experience spanning the entire agricultural value chain. They have recently partnered with celebrity chef Sanjeev Kapoor and food industry expert KS Narayanan. ProV proudly upholds its pillars of unwavering commitment to superior quality, fair pricing, and the nurturing of enduring relationships rooted in integrity and trust A staggering 98.75 percent of Proventus’ retail sales in the categories of dry fruits, nuts, seeds, berries, and other healthy snacks are branded under the illustrious “ProV.”
With its headquarters nestled in the bustling metropolis of Mumbai, ProV boasts an extensive portfolio of over 100 products, including the creĚme de la creĚme of almonds, cashews, walnuts, raisins, and pistachios. These gems are meticulously sourced from the most pristine orchards across India and abroad, then processed and meticulously packaged within their sprawling 35,000 sq. processing facility. Operating across 20+ states, predominantly focusing on southern regions, ProV collaborates with over 40 global suppliers, procuring from more than 5 global supply countries. The brand caters to diverse consumer preferences with a wide spectrum of price points, product sizes, and delectable flavor offerings.
Explore ProV: https://provfoods.in/
Photo: https://mma.prnewswire.com/media/2265683/ProV_Foods_Activated_Nuts_range.jpg
Originally published at https://www.prnewswire.com/in/news-releases/rediscover-timeless-traditions-and-embrace-the-future-with-prov-lite-activated-nuts-301976949.html
Images courtesy of https://pixabay.com
Celebrity - NOOR Magazine originally published at Celebrity - NOOR Magazine
