Celebrity Measurements

NEW YORK, May 18, 2023 /PRNewswire/ — The music streaming market is estimated to grow by USD 31,101.37 million from 2022 to 2027. However, the growth momentum will progress at a CAGR of 15.67% during the forecast period. The market is segmented by type (free and paid), end-user (individual users and commercial users), and geography (North America, Europe, APAC, South America, and Middle East and Africa). The market share growth by the free segment will be significant for overall market growth during the forecast period. The segment is expected to grow moderately during the forecast period. It is an ad-based service that providers use to generate revenue by serving ads during music streaming or when users make paid in-app purchases. Increasing preference for music streaming services notably drives the growth of the music streaming market. Young consumers in the 18-40 age group prefer free music through platforms. Pandora offers paid subscriptions. However, its channel is free to access and has a large customer base as it supports almost all operating systems, such as Android, IOS, and Windows. Hence, such factors drive market growth during the forecast period. Ready to identify and target your ideal customer get our segmentation report now? Download the sample report now!

Music Streaming Market Insights –

• Vendors: 15+, Including Alphabet Inc., Amazon.com Inc., Apple Inc., Bharti Airtel Ltd., Curb Records Inc., Deezer SA, Gamma Gaana Ltd., iHeartMedia Inc., KKBOX, Meredith Corp., Mixcloud Ltd., RealNetworks Inc., Reliance Industries Ltd., Sirius XM Holdings Inc., SoundCloud Global Ltd. and Co. KG, SOUNDMACHINE, Soundtrack Your Brand Sweden AB, Spotify Technology SA, Tencent Holdings Ltd., and TuneIn Inc., among others
• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
• Segments: Type (Free and Paid), End-user (Individual users and Commercial users), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

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Music streaming market – Vendor Insights

The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. Technavio report analyzes the market’s competitive landscape and offers information on several market vendors including Alphabet Inc., Amazon.com Inc., Apple Inc., Bharti Airtel Ltd., Curb Records Inc., Deezer SA, Gamma Gaana Ltd., iHeartMedia Inc., KKBOX, Meredith Corp., Mixcloud Ltd., RealNetworks Inc., Reliance Industries Ltd., Sirius XM Holdings Inc., SoundCloud Global Ltd. and Co. KG, SOUNDMACHINE, Soundtrack Your Brand Sweden AB, Spotify Technology SA, Tencent Holdings Ltd., and TuneIn Inc.

Music Streaming Market – Market Dynamics

Major Trends – 

• The increasing introduction of differentiated music streaming services is an emerging trend influencing the music streaming market growth. 
• Providers increasingly introduce differentiated music streaming services in the music streaming market.
• Providers including YouTube Music, Pandora, Spotify, Deezer, and Tidal provide multiple features such as easy cross-platform access, automatic playlist customization, and high-quality sound.
• Thus, the increasing adoption of differentiated music streaming services is one of the key trends driving the growth of the market during the forecast period.

Key challenges – 

• Lack of ownership in music streaming is a major challenge hindering the music streaming market growth. 
• Publishing music digitally is an integral part of music publishing and the music streaming market is a proprietary market.
• Music streaming market dynamics are defined by subscription-based licenses, which give consumers access to massive song collections.
• One of the major downsides of music streaming services is that subscribers can’t own their music.
• Moreover, not all music streaming service providers allow music downloads, requiring consumers to be connected to the internet to stream music.
• Hence, such challenges impede the market growth during the forecast period.

Drivers, & Challenges have an impact on market dynamics and can impact businesses. Find some insights from a sample report!

The music streaming market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.

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What are the key data covered in this Music Streaming Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the music streaming market between 2023 and 2027
• Precise estimation of the size of the music streaming market and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the music streaming market across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of music streaming market vendors

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Table of Contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global music streaming market 2017 – 2021
• Exhibit 18: Historic Market Size – Data Table on Global music streaming market 2017 – 2021 ($ million)

• 4.2 Type Segment Analysis 2017 – 2021 
• Exhibit 19: Historic Market Size – Type Segment 2017 – 2021 ($ million)

• 4.3 End-user Segment Analysis 2017 – 2021
• Exhibit 20: Historic Market Size – End-user Segment 2017 – 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 – 2021
• Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ million)

• 4.5 Country Segment Analysis 2017 – 2021
• Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis – Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Type

• 6.1 Market segments 
• Exhibit 30: Chart on Type – Market share 2022-2027 (%)
• Exhibit 31: Data Table on Type – Market share 2022-2027 (%)

• 6.2 Comparison by Type 
• Exhibit 32: Chart on Comparison by Type
• Exhibit 33: Data Table on Comparison by Type

• 6.3 Free – Market size and forecast 2022-2027
• Exhibit 34: Chart on Free – Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Free – Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Free – Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Free – Year-over-year growth 2022-2027 (%)

• 6.4 Paid – Market size and forecast 2022-2027
• Exhibit 38: Chart on Paid – Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Paid – Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Paid – Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Paid – Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Type 
• Exhibit 42: Market opportunity by Type ($ million)
• Exhibit 43: Data Table on Market opportunity by Type ($ million)

7 Market Segmentation by End-user

• 7.1 Market segments 
• Exhibit 44: Chart on End-user – Market share 2022-2027 (%)
• Exhibit 45: Data Table on End-user – Market share 2022-2027 (%)

• 7.2 Comparison by End-user 
• Exhibit 46: Chart on Comparison by End-user
• Exhibit 47: Data Table on Comparison by End-user

• 7.3 Individual users – Market size and forecast 2022-2027
• Exhibit 48: Chart on Individual users – Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Data Table on Individual users – Market size and forecast 2022-2027 ($ million)
• Exhibit 50: Chart on Individual users – Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Individual users – Year-over-year growth 2022-2027 (%)

• 7.4 Commercial users – Market size and forecast 2022-2027
• Exhibit 52: Chart on Commercial users – Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on Commercial users – Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on Commercial users – Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Commercial users – Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by End-user 
• Exhibit 56: Market opportunity by End-user ($ million)
• Exhibit 57: Data Table on Market opportunity by End-user ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 59: Chart on Market share by geography 2022-2027 (%)
• Exhibit 60: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 61: Chart on Geographic comparison
• Exhibit 62: Data Table on Geographic comparison

• 9.3 North America – Market size and forecast 2022-2027
• Exhibit 63: Chart on North America – Market size and forecast 2022-2027 ($ million)
• Exhibit 64: Data Table on North America – Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Chart on North America – Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on North America – Year-over-year growth 2022-2027 (%)

• 9.4 Europe – Market size and forecast 2022-2027
• Exhibit 67: Chart on Europe – Market size and forecast 2022-2027 ($ million)
• Exhibit 68: Data Table on Europe – Market size and forecast 2022-2027 ($ million)
• Exhibit 69: Chart on Europe – Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on Europe – Year-over-year growth 2022-2027 (%)

• 9.5 APAC – Market size and forecast 2022-2027
• Exhibit 71: Chart on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on APAC – Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on APAC – Year-over-year growth 2022-2027 (%)

• 9.6 South America – Market size and forecast 2022-2027
• Exhibit 75: Chart on South America – Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on South America – Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on South America – Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on South America – Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa – Market size and forecast 2022-2027 
• Exhibit 79: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)

• 9.8 US – Market size and forecast 2022-2027
• Exhibit 83: Chart on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on US – Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on US – Year-over-year growth 2022-2027 (%)

• 9.9 China – Market size and forecast 2022-2027
• Exhibit 87: Chart on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on China – Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on China – Year-over-year growth 2022-2027 (%)

• 9.10 UK – Market size and forecast 2022-2027
• Exhibit 91: Chart on UK – Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on UK – Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on UK – Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on UK – Year-over-year growth 2022-2027 (%)

• 9.11 Germany – Market size and forecast 2022-2027
• Exhibit 95: Chart on Germany – Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on Germany – Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on Germany – Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on Germany – Year-over-year growth 2022-2027 (%)

• 9.12 Japan – Market size and forecast 2022-2027
• Exhibit 99: Chart on Japan – Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on Japan – Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on Japan – Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on Japan – Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 103: Market opportunity by geography ($ million)
• Exhibit 104: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.3 Impact of drivers and challenges 
• Exhibit 105: Impact of drivers and challenges in 2022 and 2027

11 Vendor Landscape

• 11.2 Vendor landscape 
• Exhibit 106: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 107: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 108: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 109: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 110: Matrix on vendor position and classification

• 12.3 Alphabet Inc. 
• Exhibit 111: Alphabet Inc. – Overview
• Exhibit 112: Alphabet Inc. – Business segments
• Exhibit 113: Alphabet Inc. – Key news
• Exhibit 114: Alphabet Inc. – Key offerings
• Exhibit 115: Alphabet Inc. – Segment focus

• 12.4 Amazon.com Inc. 
• Exhibit 116: Amazon.com Inc. – Overview
• Exhibit 117: Amazon.com Inc. – Business segments
• Exhibit 118: Amazon.com Inc. – Key news
• Exhibit 119: Amazon.com Inc. – Key offerings
• Exhibit 120: Amazon.com Inc. – Segment focus

• 12.5 Apple Inc. 
• Exhibit 121: Apple Inc. – Overview
• Exhibit 122: Apple Inc. – Business segments
• Exhibit 123: Apple Inc. – Key news
• Exhibit 124: Apple Inc. – Key offerings
• Exhibit 125: Apple Inc. – Segment focus

• 12.6 Bharti Airtel Ltd. 
• Exhibit 126: Bharti Airtel Ltd. – Overview
• Exhibit 127: Bharti Airtel Ltd. – Business segments
• Exhibit 128: Bharti Airtel Ltd. – Key news
• Exhibit 129: Bharti Airtel Ltd. – Key offerings
• Exhibit 130: Bharti Airtel Ltd. – Segment focus

• 12.7 Curb Records Inc. 
• Exhibit 131: Curb Records Inc. – Overview
• Exhibit 132: Curb Records Inc. – Product / Service
• Exhibit 133: Curb Records Inc. – Key offerings

• 12.8 Deezer SA 
• Exhibit 134: Deezer SA – Overview
• Exhibit 135: Deezer SA – Product / Service
• Exhibit 136: Deezer SA – Key news
• Exhibit 137: Deezer SA – Key offerings

• 12.9 Gamma Gaana Ltd. 
• Exhibit 138: Gamma Gaana Ltd. – Overview
• Exhibit 139: Gamma Gaana Ltd. – Product / Service
• Exhibit 140: Gamma Gaana Ltd. – Key offerings

• 12.10 iHeartMedia Inc. 
• Exhibit 141: iHeartMedia Inc. – Overview
• Exhibit 142: iHeartMedia Inc. – Business segments
• Exhibit 143: iHeartMedia Inc. – Key offerings
• Exhibit 144: iHeartMedia Inc. – Segment focus

• 12.11 KKBOX 
• Exhibit 145: KKBOX – Overview
• Exhibit 146: KKBOX – Product / Service
• Exhibit 147: KKBOX – Key offerings

• 12.12 Meredith Corp. 
• Exhibit 148: Meredith Corp. – Overview
• Exhibit 149: Meredith Corp. – Product / Service
• Exhibit 150: Meredith Corp. – Key offerings

• 12.13 Reliance Industries Ltd. 
• Exhibit 151: Reliance Industries Ltd. – Overview
• Exhibit 152: Reliance Industries Ltd. – Business segments
• Exhibit 153: Reliance Industries Ltd. – Key news
• Exhibit 154: Reliance Industries Ltd. – Key offerings
• Exhibit 155: Reliance Industries Ltd. – Segment focus

• 12.14 Sirius XM Holdings Inc. 
• Exhibit 156: Sirius XM Holdings Inc. – Overview
• Exhibit 157: Sirius XM Holdings Inc. – Business segments
• Exhibit 158: Sirius XM Holdings Inc. – Key offerings
• Exhibit 159: Sirius XM Holdings Inc. – Segment focus

• 12.15 SoundCloud Global Ltd. and Co. KG
• Exhibit 160: SoundCloud Global Ltd. and Co. KG – Overview
• Exhibit 161: SoundCloud Global Ltd. and Co. KG – Product / Service
• Exhibit 162: SoundCloud Global Ltd. and Co. KG – Key offerings

• 12.16 Spotify Technology SA 
• Exhibit 163: Spotify Technology SA – Overview
• Exhibit 164: Spotify Technology SA – Business segments
• Exhibit 165: Spotify Technology SA – Key offerings
• Exhibit 166: Spotify Technology SA – Segment focus

• 12.17 Tencent Holdings Ltd. 
• Exhibit 167: Tencent Holdings Ltd. – Overview
• Exhibit 168: Tencent Holdings Ltd. – Business segments
• Exhibit 169: Tencent Holdings Ltd. – Key offerings
• Exhibit 170: Tencent Holdings Ltd. – Segment focus

13 Appendix

• 13.1 Scope of the report 

• 13.2 Inclusions and exclusions checklist
• Exhibit 171: Inclusions checklist
• Exhibit 172: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 173: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 174: Research methodology
• Exhibit 175: Validation techniques employed for market sizing
• Exhibit 176: Information sources

• 13.5 List of abbreviations 
• Exhibit 177: List of abbreviations

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