Celebrity Measurements

The popular board game that led to many family game night controversies is now hitting the big screen, looking to hit Free Parking.

When Transformers became a big hit in 2006, Hasbro saw an opportunity to adapt other properties that lent itself to feature films. There had already been Transformers animated shows prior to the movie, so the company tried its hand at one of its most famous toy lines, which also had been a popular cartoon, G.I. Joe. While G.I. Joe didn’t quite do business like they hoped, as of this year, the seventh entry in the Transformers films has been released. Then came Barbie. And after the talk that Mattel is looking to capitalize on Barbie‘s big box office blowout, Hasbro is now looking to collect more than $200 on a Monopoly film adaptation.

According to Variety, the recent Lionsgate acquisition of Entertainment One or eOne, which is a film and TV operation out of Hasbro, is now putting a bevy of possible titles in development for film projects. Monopoly, a project that has been tried to be adapted on the big screen for years, is one of the projects mentioned. Hasbro CEO Chris Cocks stated in a statement that “This sale fully aligns to our strategy and we are delighted to bring the process up to a successful conclusion.” Lionsgate has a management team that is well-versed in entertainment and able to drive value. We’re happy to have found a good home for eOne’s film & television business. We look forward to partnering with them, especially on a movie adaptation of Monopoly.”

Cocks added, “Entertainment remains a priority for Hasbro. Hasbro will continue developing and producing entertainment based on its rich library of Hasbro-owned brand names. We will also bring new original ideas to life to fuel all aspects of Hasbro’s blueprint, including toys, gaming, licensed products, and location based entertainment. According to Variety, these titles will receive

“significant development, production and financing capabilities” across film, TV, animation and digital shorts as they’ve been rolled into Hasbro’s brands licensing and merchandising operation. According to Variety these titles will see “significant development, production and financing capabilities” support across film, TV, animation and digital shorts as they’ve been rolled into Hasbro’s brands licensing and merchandising operation.