Celebrity Measurements

Indiana Jones and the Dial of Destiny came in on the low end of projections with just $60 million.

UPDATE: The box office outlook for Indiana Jones and the Dial of Destiny isn’t getting any rosier, with Deadline reporting that the movie only managed to gross $82 million over the five-day holiday weekend. The film’s domestic gross is unlikely to exceed $200 million with numbers like these. Indiana Jayne and the Kingdom of the Crystal Skull grossed $151 million in its five-day opening and, according to all reports, the budget for this film was over $300 million. Ouch. This will be the first Indiana Jones film to ever lose money in the box office. It’s a sad ending to the franchise. Disney may have been better off leaving this case alone.

On a positive note, Indy will have very little competition at the box office next weekend. Insidious: The Red Door is expected to open with less than $30 million. Once Mission Impossible: Dead Reckoning Part I is released, all bets will be off. Oh well, it did better than the The flash.

ORIGINAL POSTING:

It appears nostalgia is no longer a money maker as the latest film, based on an old property, has bombed hard. Indiana Jayne and the Dial of Destiny has landed on the lower end of projected numbers with an estimated 60 million. We would have been praising a film like No hard feelings or Pixar’s Elemental if it had opened in this range. But for a property such as Indiana Jones which has a reported budget of near $300 million, that number is quite frankly, terrible. This puts the opening in the

Flash- territory, and this film actually cost $70 more than that film. There were many reasons why The Flash-was released and under-performed. From the stars’ off-screen behaviour to the current slate DC movies, we could list a number of reasons. What could have kept audiences away from the most successful franchise of all time? Disney may have placed too much trust in this one, premiering it in Cannes where the reception wasn’t what the mouse house wanted. Even our Editor in Chief Chris Bumbray thought Indy’s newest adventure was not up to par, saying it felt like another middle-of-the road blockbuster. This movie could have been a modest success if the studio had kept its budget low. As I’ve said in the past few weeks, these studios must start reining in their massive budgets. How can a movie that isn’t directed by James Cameron be successful when it needs to break a billion dollars to make any profit? It’s just not feasible. The good news is that Dial Of Destiny

has a B+ Cinemascore, with an audience score of 89%. This is slightly higher than Kingdom Of The Crystal Skull B cinemascore, and substantially higher than its 53% audience rating. That movie was able secure $790.6 millions worldwide. The film “only” cost about $185 million. The bad news is there are some massive films coming out in the next few weeks. Mission Impossible – Dead Reckoning Part 1-is currently tracking to have the strongest opening of the series, while Barbie-andOppenheimer-are both tracking strong for their first weekend’s following the week. It’s a fact that this summer is a time when big openings are important, and Indiana Jayne and the Dial of Destiny didn’t have one.Spider-Man Across the Spider-Verse is in second place with a reported $11.5million. This film has a fantastic run in theaters, with minimal drops from week to week. It has a domestic total of $339.8 millions. People are willing to spend money to bring their families to see this movie. I said it a couple of weeks ago and I’ll say it again,

Spider-Man Across The Spider-Verse will win this year’s Best Animated Film (and if i’m wrong, nobody will remember this blog post, so it is a win-win!) Elemental is in third place, but it’s not by much. It managed a solid $11.3 millions, down just 39% compared to last week. This film is generating strong word-of-mouth despite its slow start and should have a good final tally as long as Disney does not rush it onto their streaming service. Jennifer Lawrence’s R-rated comedy No hard feelings

is in fourth place with a second weekend total of $7.5million, down just 50% from last week’s opening. I don’t believe this film will be as successful as other R-rated comedies in their heydays (The Hangover reached a domestic total of $277.3 million while films like

Step Bros, Tropic Thunder and American pie all reached $100 million), but with a steady flow of business, this really good movie should reach a respectable end. And that is in the face of the apparent controversy the film has faced because some people without senses of humor have deemed the premise of this movie as inappropriate.Fifth place is rounded out by the talking robots of Transformers: Rise of the Beasts with an additional $7 million added to its $136.1 million domestic total. This puts the seventh Transformer-adventure above the two previous autobot adventures (

Bumblebee- topped out at $127.1 million, while The Last Knight-hit an impressive $130.1 domestic), but still far from the franchise’s heyday where the first three films surpassed the $300 million mark (Revenge Of The Fallen actually exceeded the $400 million mark). This Transformers-adventure cost around $200 million before marketing. I’;m still not sure if it will be considered a hit, even with its current foreign grosses of around $220 million. But it is rebuilding confidence in the franchise and that may see solid returns on further big screen adventures.Just missing out on the top five is the new animated adventure Ruby Gillman: Teenage Kraken with a paltry $5.2 million. The film was simply swallowed up by an oversaturated market of animated films. If Spiderman was too action-packed for your children, you could choose a Pixar film. I’ve said it all week, and I’ll say it again: between January and march, the market only had

Puss in boots: The Last Wish in theaters following its December release. I don’t believe that Ruby Gilman would have been a blockbuster, but it certainly would have commanded more than the $5.2million it has this weekend. The rest of the top 10 are films like The Little Mermaid, which is doing well in the US with an additional $5.15million to its impressive domestic sum. The film hasn’t been a hit outside of the US, and with a budget of $250 million before marketing, Disney may be able eke out some cents, but it is not the billion-dollar hit that they are used to with their live action remakes. The flash is in eighth place, losing another 67% of their audience with only $5 million. The domestic total is a disappointing $99.2 millions. I don’t believe anyone thought that this movie would not reach the $100 million mark within three weeks. I mentioned that there are a thousand reasons why this film may not have been a hit with audiences. I’m sure we will read a lot of articles in the coming months analyzing these reasons. Wes Anderson’s quirky comedy Asteroid city , with an additional $3.8 and a total of $18.1 millions, is in ninth place. This number is higher than Anderson’s previous film,

The French Dispatch ($16.1 million domestic), but it is still far below his 2014 Best Picture nominee film The Grand Budapest Hotel (059.3 millions). While I enjoyed it, I was left wondering what I had just seen. Although perhaps that is the point of any movie, to keep it on your mind long after you have left the theater.Giving a bit of juxtaposition, the final entry in the top ten this week is another final film of a franchise, but this one many believe actually stuck the landing as

Guardians of the Galaxy Vol. 3 added $1.8 million, bringing its domestic total up to a healthy 354.8 million. Its global total is nearing $900 million. What did you watch (and how did it go)? Let us know what you think in the comments, and don’t miss our weekly poll asking: What is your favourite Indiana Jones movie?

Entertainment - Media News Watch originally published at Entertainment - Media News Watch