As well as National Cinema Day’s prices. As well as National Cinema Day’s prices.
As the summer movie season comes to a close, it seems quite stacked on the backend, and yet, nothing has been coming close to
Barbie‘s numbers. Since the release of Barbie and Oppenheimer, cinemas have seen the release of Haunted Mansion, Talk to Me, Meg 2: The Trench, Teenage Mutant Ninja Turtles: Mutant Mayhem, Strays, The Last Voyage of the Demeter, and most recently, Blue Beetle. The DC superhero has not put up flashy numbers; however, it did become the first film to reach number one since Barbie had released.This week,
Gran Turismo enters the race. Deadline reports that the Neill Blomkamp based video game adaptation, based on a real story, is expected to reach the top spot this week, with $12 million. This is a drop from the original projection of $15 million. Sony’s marketing department has taken a cue from The Flash due to the Screen Actor’s Guild strike that prohibits the movie’s stars promoting the film. The studio is relying solely on word-of-mouth to generate buzz. Gran Touris had been scheduled to open August 11, but instead the studio decided to opt for a preview screening that would last two weeks before its release this week. The buzz generated by the previews will add an estimated $3 million to the opening gross. Rotten Tomatoes’ audience score has risen to 98%, while critics are less complimentary with an aggregate rating 59%.
This weekend, National Cinema Day will be celebrated. Tickets are priced at $4 per showing. Last year, the business of films like Top gun: Maverick
or Bullet Train grew from Friday to Saturday by +26% and+117%. This year it is only on Sunday but with so many people out to enjoy the holiday, it could be the newest release that benefits the most. Could the audience’s reaction be the deciding factor? It’s clear that Gran Turismo was made for the big-screen. In this streaming era, it’s hard to get people out to theatres for a non-franchise film, and basing this one on a video game is a sneaky way of doing a classic sports movie while still having the advantage of known IP.”