Greta Gerwig’s Barbie achieves another milestone after becoming Alamo Drafthouse’s best-selling movie of all time.
Greta Gerwig’s Barbie might as well wear the Infinity Gauntlet because the pink-powered meta-comedy has defeated Avengers: Endgame as the best-selling movie ever at Alamo Drafthouse. The theater chain does not want to release the ticket sales for either film. Barbieis doing well at the box office with $596 in North America and $1.34 billion worldwide. Comparing Avengers Endgame, it took $858 million in North America to $2.799 billion worldwide. While Barbie is bigger than Endgame at Alamo Drafthouse, the Marvel event film is still the second-biggest movie in history behind James Cameron’s Avatar.
A portion of Barbie’s popularity at Alamo Drafthouse could point toward the theater chain’s merchandise push, with Drafthouse cinemas offering limited edition items to guests, including lunch boxes, t-shirts, and sunglasses. Alamo Drafthouse says Barbie is responsible for selling more merch than any other film hosted by the boutique theater. Additionally, Drafthouse staged themed movie nights across its 39 locations in the United States, complete with signature cocktails and mimosa-fueled brunch screenings.
“Greta Gerwig has made a film for the ages and we couldn’t be more excited to have ‘Barbie’ as our new No. Alamo Drafthouse CEO Michael Kustermann says that the film is a great example of how quality films can deliver a huge impact on audiences. “In addition to being a certified masterpiece, the film and our wonderful partners at Warner Bros. Pictures enabled us to fire on all cylinders with our unique style of events, food, and promotions to eventize the experience for moviegoers.”“Alamo Drafthouse has always been a terrific partner with a really exceptional fan base, so any time we are able to collaborate with them we know it’s going to be a great experience,”
Jeff Goldstein, president of domestic distribution at Warner Bros. Pictures, remarked. “The collective creativity that went into the release of ‘Barbie’ resulted in a program that was embraced by their audiences in ways we’ve never seen before, so it’s no surprise that this inspiring film reached this amazing milestone, and we are so proud of the work everyone at Alamo did and congratulate them on their success.”https://www.youtube.com/watch?v=BCYoucd71qc
Barbie cast includes many of Hollywood’s heavy hitters and fresh faces, including Margot Robbie (The Suicide Squad) and Ryan Gosling (La La Land) as Barbie and Ken, alongside America Ferrera (End of Watch), Kate McKinnon (The Spy Who Dumped Me), Michael Cera (Arrested Development), Ariana Greenblatt (Borderlands), Issa Rae (Insecure), Thea Perlman (Matilda), and Will Ferrell (Elf). The film also stars Ana Cruz Kayne (Little Women), Emma Mackey (Sex Education), Nari Nef (Transparent), Alexandra Shipp (the X-Men films), Kingsley Ben-Adir (Secret Invasion), Simu Liu (Shang-Chi and the Legend of the Ten Rings), Ncuiti Gatwa (Doctor Who), Scott Evans (Grace and Frankie), Jamie Demetriou (Cruella), Connor Swindells (Emma), Sharon Rooney (Dumbo), Nicola Coughlan (Bridgerton), Ritu Arya (The Umbrella Academy), Dua Lipa, and Helen Mirren (The Queen).Greta Gerwig directs
Barbie from a screenplay she wrote with Noah Baumbach, based on Mattel’s rich history with the Barbie toy brand. The film’s producers are Oscar nominee David Heyman (Marriage Story, Gravity), Robbie, Tom Ackerley, and Robbie Brenner, with Michael Sharp, Josey McNamara, Ynon Kreiz, Courtenay Valenti, Toby Emmerich, and Cate Adams serving as executive producers.Are you surprised by the magnitude of
Barbie‘s success? What do you think will happen to the total amount of money when the film hits digital retailers in a month’s time? Please let us know by leaving a comment below.