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NEW YORK, Aug. 3, 2023 /PRNewswire/ — The rice noodles market in APAC size is estimated to increase by USD 1,062.76 million from 2022 to 2027. The market’s growth momentum will be progressing at a CAGR of 5.8%. Discover some insights on market size historic period (2017 to 2021) and Forecast (2023 to 2027) before buying the full report. Request a sample report

Rice noodles market in APAC – Vendor Analysis
Vendor Landscape – The rice noodles market in APAC is fragmented, with the presence of several global as well as regional vendors. A few prominent vendors that offer rice noodles in APAC in the market are Acecook Vietnam Joint Stock Co., Bich Chi Food Co., FodShop Pty Ltd., Foodle Noodle Co. Ltd., Greenature Grains and noodle Co. Ltd., Kenmin Foods Co. Ltd., Kikkoman Corp., King Soba, Leong Guan Food Manufacturer Pte Ltd., Lieng Tong Rice Vermicilli Co. Ltd., Molina and Sons Phils. Inc., Nongshim Co. Ltd., Q Phil International Trading, SA GIANG, Sapporo Products Inc., Suzhou Joywell Taste Co. Ltd., Thai President Foods Public Co. Ltd., Thaitan Foods International Co. Ltd., Vietnam Food Technology Joint Stock Co., and Woodland Foods Ltd. and others.

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Companies Offerings –

• Acecook Vietnam Joint Stock Co. – The company offers noodles such as Acecook Oh! Ricey, a range of instant rice noodles with various flavours and textures.
• Bich Chi Food Co. – The company offers noodles such as Bich Chi Pho Noodle, a traditional Vietnamese rice noodle used in popular dishes like pho.
• FodShop Pty Ltd. – The company offers noodles such as Greenature Whole Grain Noodle, a nutritious and wholesome noodle made from whole grains.
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Rice Noodles Market In APAC – Segmentation Assessment
Segment Overview
Technavio has segmented the market based on product (Rice vermicelli, Rice stick, and others) and distribution channel (Retail and Food service). 

• The market share growth by the rice vermicelli segment will be significant during the forecast period. The use of various types of rice vermicelli noodles in Asian cuisines is increasing. For example, in Vietnamese cuisine, these noodles are commonly served cold with grilled meat (bun) or wrapped in rice paper with lettuce, fresh herbs, and shrimp (summer rolls). To attract consumers and stay competitive, several prominent players are introducing innovative flavors and convenient instant rice vermicelli cup packs. They face tough competition from rice sticks and other rice noodle varieties. Marketing strategies, such as celebrity endorsements, TV advertisements, and marketing campaigns, are also expected to promote their latest offerings and drive the growth of the rice noodles market in the APAC region during the forecast period.

Geography Overview
The report provides actionable insights and estimates the contribution of key countries in APAC to the growth of the rice noodles market in APAC.

·         China’s rice noodles market is experiencing significant growth due to the high demand and wide variety of noodles available, along with the presence of numerous producers and the country’s substantial consumption of rice and rice-based products. In 2022, China consumed approximately 150 million metric tons of rice, indicating a strong demand for rice and rice-based products in the country. Indica rice, mainly cultivated in the southern region, is the main variety used for manufacturing rice noodles, favored for its high yield and adaptability to local weather conditions. The popularity of rice noodles is further enhanced by the large presence of retail end-users, including rice vermicelli and rice stick varieties. Additionally, the food service sector in China is growing rapidly, leading to increased use of rice noodles in various cuisines, particularly in Chinese restaurants. These factors are expected to drive the growth of the rice noodles market in China during the forecast period.

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Rice Noodles Market In APAC – Market Dynamics
Leading Drivers

The increasing demand for gluten-free products in APAC is driving the market growth. The gluten-free food market has seen significant growth in countries like China and Australia, primarily due to the increasing number of health-conscious individuals and growing awareness of celiac diseases. As there is no cure for celiac diseases, people rely on gluten-free diets to manage their condition. Additionally, the rising incidence of digestive health issues, weight management concerns, and the growing demand for nutritious food are driving the demand for gluten-free products. Health-conscious consumers increasingly prefer rice noodles as they are naturally gluten-free. These factors are expected to propel the growth of the rice noodles market in the APAC region during the forecast period.

Key Trends

The variety of flavors available in rice noodles is an emerging trend shaping the market growth. Prominent players in the market are increasingly focusing on enhancing the flavor of their rice noodle product offerings as taste plays a crucial role in consumer preferences. The growing popularity of various flavours of rice noodles among consumers has led vendors to innovate and introduce new flavours to capture the market. For example, Thai President Foods Public Co. Ltd. offers products like Instant noodles with Minced Pork Flavor Instant Rice Vermicelli WaiWai and Vineyard and Vinaigrette Instant Noodles Seasoning Rice Vermicelli WaiWai. Manufacturers of rice noodles are expected to continue innovating and introducing more flavours and products to meet consumer demands. These factors are anticipated to drive the growth of the rice noodles market in the APAC region during the forecast period.

Major challenges

The fluctuating raw material prices will be a major challenge hindering market growth. The fluctuating prices of raw materials are a key driver of the price of rice noodles. Additionally, the widening gap between supply and demand has contributed to increased raw material costs. The rise in prices of raw materials, such as plastic, has led to higher manufacturing costs for packaging, resulting in lower profit margins for vendors. Manufacturers are also exploring low-cost substitutes to maintain competitiveness in the market, which could potentially impact the quality of the product. These factors are expected to hinder the growth of the rice noodles market in the APAC region during the forecast period.

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What are the key data covered in this Rice Noodles Market In APAC report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the rice noodles market in APAC between 2023 and 2027
• Precise estimation of the rice noodles market in APAC size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the rice noodles market in APAC across APAC
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of the rice noodles market in APAC vendors

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Related Reports: 

The Global Rice Market size is projected to increase by USD 85.65 Mn T and the market size is estimated to decline at a CAGR of 3.6% between 2022 and 2027. In 2017 the size of the market was valued at 402.83 Mn T. This report extensively covers market segmentation by Product (long grain, medium grain, and short grain), Distribution Channel (offline and online), and Geography (APAC, Europe, North America, South America, and Middle East and Africa). Rice is a staple food for more than half of the world’s population.

The Global Noodles Market Size is projected to increase by USD 17,411.73 million accelerating at a CAGR of 5.65% between 2022 and 2027.  This report extensively covers market segmentation by product (instant noodles, dried, and others), distribution channel (offline and online), and geography (APAC, North America, Europe, Middle East and Africa, and South America). The increasing demand for regional and ethnic cuisines is a key factor driving the global noodles market growth.

Table of contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Country Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022 

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Regional – Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on APAC: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Regional – Market size and forecast 2022-2027 ($ million)

4 Historic Market Size

• 4.1 Rice noodles market in APAC 2017 – 2021
• Exhibit 18: Historic Market Size – Data Table on rice noodles market in APAC 2017 – 2021 ($ million)

• 4.2 Product Segment Analysis 2017 – 2021
• Exhibit 19: Historic Market Size – Product Segment 2017 – 2021 ($ million)

• 4.3 Distribution Channel Segment Analysis 2017 – 2021
• Exhibit 20: Historic Market Size – Distribution Channel Segment 2017 – 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 – 2021
• Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 22: Five forces analysis – Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 23: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 24: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 25: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 26: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 27: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 28: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments 
• Exhibit 29: Chart on Product – Market share 2022-2027 (%)
• Exhibit 30: Data Table on Product – Market share 2022-2027 (%)

• 6.2 Comparison by Product 
• Exhibit 31: Chart on Comparison by Product
• Exhibit 32: Data Table on Comparison by Product

• 6.3 Rice vermicelli – Market size and forecast 2022-2027
• Exhibit 33: Chart on Rice vermicelli – Market size and forecast 2022-2027 ($ million)
• Exhibit 34: Data Table on Rice vermicelli – Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Chart on Rice vermicelli – Year-over-year growth 2022-2027 (%)
• Exhibit 36: Data Table on Rice vermicelli – Year-over-year growth 2022-2027 (%)

• 6.4 Rice stick and others – Market size and forecast 2022-2027 
• Exhibit 37: Chart on Rice stick and others – Market size and forecast 2022-2027 ($ million)
• Exhibit 38: Data Table on Rice stick and others – Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Chart on Rice stick and others – Year-over-year growth 2022-2027 (%)
• Exhibit 40: Data Table on Rice stick and others – Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Product 
• Exhibit 41: Market opportunity by Product ($ million)
• Exhibit 42: Data Table on Market opportunity by Product ($ million)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments 
• Exhibit 43: Chart on Distribution Channel – Market share 2022-2027 (%)
• Exhibit 44: Data Table on Distribution Channel – Market share 2022-2027 (%)

• 7.2 Comparison by Distribution Channel 
• Exhibit 45: Chart on Comparison by Distribution Channel
• Exhibit 46: Data Table on Comparison by Distribution Channel

• 7.3 Retail – Market size and forecast 2022-2027
• Exhibit 47: Chart on Retail – Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Data Table on Retail – Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Chart on Retail – Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Retail – Year-over-year growth 2022-2027 (%)

• 7.4 Food service – Market size and forecast 2022-2027
• Exhibit 51: Chart on Food service – Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Food service – Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Food service – Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Food service – Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Distribution Channel
• Exhibit 55: Market opportunity by Distribution Channel ($ million)
• Exhibit 56: Data Table on Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 57: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 58: Chart on Market share by geography – 2022-2027 (%)
• Exhibit 59: Data Table on Market share by geography – 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 60: Chart on Geographic comparison
• Exhibit 61: Data Table on Geographic comparison

• 9.3 China – Market size and forecast 2022-2027
• Exhibit 62: Chart on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 63: Data Table on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 64: Chart on China – Year-over-year growth 2022-2027 (%)
• Exhibit 65: Data Table on China – Year-over-year growth 2022-2027 (%)

• 9.4 Thailand – Market size and forecast 2022-2027
• Exhibit 66: Chart on Thailand – Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Data Table on Thailand – Market size and forecast 2022-2027 ($ million)
• Exhibit 68: Chart on Thailand – Year-over-year growth 2022-2027 (%)
• Exhibit 69: Data Table on Thailand – Year-over-year growth 2022-2027 (%)

• 9.5 Vietnam – Market size and forecast 2022-2027
• Exhibit 70: Chart on Vietnam – Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Data Table on Vietnam – Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Chart on Vietnam – Year-over-year growth 2022-2027 (%)
• Exhibit 73: Data Table on Vietnam – Year-over-year growth 2022-2027 (%)

• 9.6 Indonesia – Market size and forecast 2022-2027
• Exhibit 74: Chart on Indonesia – Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Data Table on Indonesia – Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Chart on Indonesia – Year-over-year growth 2022-2027 (%)
• Exhibit 77: Data Table on Indonesia – Year-over-year growth 2022-2027 (%)

• 9.7 Rest of APAC – Market size and forecast 2022-2027
• Exhibit 78: Chart on Rest of APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Data Table on Rest of APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Chart on Rest of APAC – Year-over-year growth 2022-2027 (%)
• Exhibit 81: Data Table on Rest of APAC – Year-over-year growth 2022-2027 (%)

• 9.8 Market opportunity by geography 
• Exhibit 82: Market opportunity by geography ($ million)
• Exhibit 83: Data Table on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers 

• 10.2 Market challenges 

• 10.3 Impact of drivers and challenges 
• Exhibit 84: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends 

11 Vendor Landscape

• 11.1 Overview 

• 11.2 Vendor landscape 
• Exhibit 85: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 86: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 87: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 88: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 89: Matrix on vendor position and classification

• 12.3 Acecook Vietnam Joint Stock Co. 
• Exhibit 90: Acecook Vietnam Joint Stock Co. – Overview
• Exhibit 91: Acecook Vietnam Joint Stock Co. – Product / Service
• Exhibit 92: Acecook Vietnam Joint Stock Co. – Key offerings

• 12.4 Bich Chi Food Co. 
• Exhibit 93: Bich Chi Food Co. – Overview
• Exhibit 94: Bich Chi Food Co. – Product / Service
• Exhibit 95: Bich Chi Food Co. – Key offerings

• 12.5 FodShop Pty Ltd. 
• Exhibit 96: FodShop Pty Ltd. – Overview
• Exhibit 97: FodShop Pty Ltd. – Product / Service
• Exhibit 98: FodShop Pty Ltd. – Key offerings

• 12.6 Foodle Noodle Co. Ltd. 
• Exhibit 99: Foodle Noodle Co. Ltd. – Overview
• Exhibit 100: Foodle Noodle Co. Ltd. – Product / Service
• Exhibit 101: Foodle Noodle Co. Ltd. – Key offerings

• 12.7 Greenature Grains and noodle Co. Ltd.
• Exhibit 102: Greenature Grains and noodle Co. Ltd. – Overview
• Exhibit 103: Greenature Grains and noodle Co. Ltd. – Product / Service
• Exhibit 104: Greenature Grains and noodle Co. Ltd. – Key offerings

• 12.8 Kenmin Foods Co. Ltd. 
• Exhibit 105: Kenmin Foods Co. Ltd. – Overview
• Exhibit 106: Kenmin Foods Co. Ltd. – Product / Service
• Exhibit 107: Kenmin Foods Co. Ltd. – Key offerings

• 12.9 Kikkoman Corp. 
• Exhibit 108: Kikkoman Corp. – Overview
• Exhibit 109: Kikkoman Corp. – Business segments
• Exhibit 110: Kikkoman Corp. – Key offerings
• Exhibit 111: Kikkoman Corp. – Segment focus

• 12.10 Leong Guan Food Manufacturer Pte Ltd.
• Exhibit 112: Leong Guan Food Manufacturer Pte Ltd. – Overview
• Exhibit 113: Leong Guan Food Manufacturer Pte Ltd. – Product / Service
• Exhibit 114: Leong Guan Food Manufacturer Pte Ltd. – Key offerings

• 12.11 Lieng Tong Rice Vermicilli Co. Ltd.
• Exhibit 115: Lieng Tong Rice Vermicilli Co. Ltd. – Overview
• Exhibit 116: Lieng Tong Rice Vermicilli Co. Ltd. – Product / Service
• Exhibit 117: Lieng Tong Rice Vermicilli Co. Ltd. – Key offerings

• 12.12 Molina and Sons Phils. Inc. 
• Exhibit 118: Molina and Sons Phils. Inc. – Overview
• Exhibit 119: Molina and Sons Phils. Inc. – Product / Service
• Exhibit 120: Molina and Sons Phils. Inc. – Key offerings

• 12.13 Nongshim Co. Ltd. 
• Exhibit 121: Nongshim Co. Ltd. – Overview
• Exhibit 122: Nongshim Co. Ltd. – Product / Service
• Exhibit 123: Nongshim Co. Ltd. – Key offerings

• 12.14 Q Phil International Trading 
• Exhibit 124: Q Phil International Trading – Overview
• Exhibit 125: Q Phil International Trading – Product / Service
• Exhibit 126: Q Phil International Trading – Key offerings

• 12.15 SA GIANG 
• Exhibit 127: SA GIANG – Overview
• Exhibit 128: SA GIANG – Product / Service
• Exhibit 129: SA GIANG – Key offerings

• 12.16 Thai President Foods Public Co. Ltd.
• Exhibit 130: Thai President Foods Public Co. Ltd. – Overview
• Exhibit 131: Thai President Foods Public Co. Ltd. – Business segments
• Exhibit 132: Thai President Foods Public Co. Ltd. – Key offerings
• Exhibit 133: Thai President Foods Public Co. Ltd. – Segment focus

• 12.17 Thaitan Foods International Co. Ltd.
• Exhibit 134: Thaitan Foods International Co. Ltd. – Overview
• Exhibit 135: Thaitan Foods International Co. Ltd. – Product / Service
• Exhibit 136: Thaitan Foods International Co. Ltd. – Key offerings

13 Appendix

• 13.1 Scope of the report 

• 13.2 Inclusions and exclusions checklist
• Exhibit 137: Inclusions checklist
• Exhibit 138: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 139: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 140: Research methodology
• Exhibit 141: Validation techniques employed for market sizing
• Exhibit 142: Information sources

• 13.5 List of abbreviations 
• Exhibit 143: List of abbreviations

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