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NEW YORK, April 14, 2023 /PRNewswire/ — The eye makeup market size is estimated to grow by USD 5.83 billion from 2022 to 2027, growing at a CAGR of 5.93%. APAC is estimated to account for 44% of the global eye makeup market growth during the forecast period. Expansion of the e-commerce sector, along with the development of the conventional retail store model, aids the growth of the market. Hence, regional vendors concentrate on implementing a multichannel retail strategy. Moreover, the growing disposable income, especially with the young working population, offers great growth opportunities for the regional market. Therefore, such factors will influence the growth of the APAC market during the forecast period. For a comprehensive analysis of the market size for the historic period (2017 to 2021) and forecast period (2023-2027) – View a Sample report

Eye makeup Market – Vendor Landscape
The eye makeup market is fragmented; the vendors are competing with each other and are trying to get a greater market share. The market is growing, and the chances of new entrants cannot be overlooked. The major vendors have well-established economies of scale and market presence and generally rely on positioning, technological advances, and the price of the products –The report provides a full list of key vendors, their strategies, and the latest developments. Buy Now

Company Profiles

The eye makeup market report includes information on the product launches, sustainability, and prospects of leading vendors, including Amway Corp., Anastasia Beverly Hills LLC, CHANEL Ltd., Colorbar Cosmetics Pvt. Ltd., DIC Corp., FORMA BRANDS LLC, Iredale Cosmetics Inc., LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Manash Lifestyle Pvt. Ltd., Mary Kay Inc., Natura and Co Holding SA, Oriflame Holding AG, Revlon Inc., Revolution Beauty Ltd., Shiseido Co. Ltd., The Estee Lauder Co. Inc., Unilever PLC, RMS Beauty LLC, and Cosmetic Manufacturers Aust. Pty Ltd.

Eye Makeup Market – Market Dynamics

Major Drivers & Challenges- The market is driven by factors such as the rising awareness about eye makeup, the increasing working women population, and social media and celebrity endorsements. Challenges such as the logistics issues in the cosmetics industry are hindering market growth. 

Driver – The growing working women population is a factor that is expected to fuel the market growth for eye makeup during the forecast period. Young and wealthy women are the primary target market for eye makeup products. To cater to the shifting consumer preferences and fashion trends, vendors in the market are releasing new products. This results in market expansion as a result of ongoing product innovation and rising self-consciousness about one’s appearance. Working women made up 59% of the total population in 2021, according to The World Bank Group in the UK. Additionally, the growing working women population has resulted in an increasing number of households with two incomes, which has boosted the purchasing power of consumers. This, in turn, will boost the market growth during the forecast period. 

Challenge – A major challenge for the eye makeup market that is hindering its growth is the risk of exposure to toxic chemicals. Cosmetics, including eye makeup, use hazardous ingredients that may result in health risks such as cancer and skin conditions. In colored eye shadows, certain chemicals have been linked to hormone disruption and health problems such as cancer. A few eye makeup products contain chemicals that have negative side effects and harm the skin, including sodium sulfates, parabens, phthalates, triclosan, and other reactive acids. These chemicals may also cause premature skin aging, due to their drying effects on the skin’s essential minerals and vitamins as well as natural body oils. Hence, such side effects caused by the chemicals in eye makeup products may impede market growth during the forecast period.

Key Trends – The growing popularity of organic and natural products is an emerging eye makeup market trend impacting the growth of the market during the forecast period. The use of various cosmetic chemicals by original design manufacturers (ODMs) of cosmetics and beauty products is replaced by the use of natural ingredients such as natural antioxidants, flower extracts, and aloe vera gel. The demand for natural cosmetics, including eye makeup, is fueled by the increasing consumer preferences for chemical-free natural makeup options. In addition, the green beauty and clean beauty movements have encouraged cosmetic scientists to develop new formulations using traditional and regional ingredients. Hence, it is anticipated that during the forecast period, such factors are expected to spur the growth of the global market. 

Technavio has identified key trends, drivers, and challenges in the market, which will help clients improve their strategies to stay ahead of their competitors. – View a Sample Report

Competitive Analysis

The report includes competitive analysis, a proprietary tool to analyze and evaluate the position of companies based on their industry position score and market performance score. The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, and growth in market share, among others.

 Market Segmentation

This eye makeup market report extensively covers market segmentation by distribution channel (offline and online), type (eyes liners, eye shadows, false lashes, and others), and geography (APAC, North America, Europe, South America, and Middle East and Africa). 

• The market share growth by the offline segment will be significant for the market growth during the forecast period. The expanding retail sector and the opening of numerous retail locations fuel the growth of the segment. These stores give customers a wide variety of products to pick from and the convenience of finding everything in one place. Specialty stores are very popular for eye makeup products, as they offer personal luxury goods from various brands. Affluent shoppers and loyal customers frequent such stores to buy desired eye makeup items that are not sold online or in other retail establishments. Moreover, drugstores are expanding their selection of eye makeup products. Hence, with the rising number of pharmacies and drugstores, the demand for this segment is expected to grow.

To know more about the impact of each segment on the market growth, Request a Sample Report!

Eye Makeup Market 2023-2027: Key Highlights 

• CAGR of the market during the forecast period 2023-2027 
• Detailed information on factors that will assist eye makeup market growth during the next five years 
• Estimation of the eye makeup market size and its contribution to the parent market 
• Predictions on upcoming trends and changes in consumer behavior 
• The growth of the eye makeup market 
• Analysis of the market’s competitive landscape and detailed information on vendors 
• Comprehensive details of factors that will challenge the growth of the eye makeup market vendors 

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The makeup tools market size is expected to increase by USD 862.43 million from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 6.85%. The report extensively covers market segmentation by product (makeup brushes, other tools, and disposable makeup tools) and geography (North America, Europe, APAC, South America, and MEA). Premiumization of makeup tools is the key driver influencing the growth of the market. 

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Key Topics Covered: 

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global eye makeup market 2017 – 2021 
• Exhibit 18: Historic Market Size – Data Table on Global eye makeup market 2017 – 2021 ($ billion)

• 4.2 By Distribution channel Segment Analysis 2017 – 2021 
• Exhibit 19: Historic Market Size – By Distribution channel Segment 2017 – 2021 ($ billion)

• 4.3 By Type Segment Analysis 2017 – 2021 
• Exhibit 20: Historic Market Size – By Type Segment 2017 – 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 – 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ billion)

• 4.5 Country Segment Analysis 2017 – 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis – Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

• 6.1 Market segments
• Exhibit 30: Chart on Distribution Channel – Market share 2022-2027 (%)
• Exhibit 31: Data Table on Distribution Channel – Market share 2022-2027 (%)

• 6.2 Comparison by Distribution Channel 
• Exhibit 32: Chart on Comparison by Distribution Channel
• Exhibit 33: Data Table on Comparison by Distribution Channel

• 6.3 Offline – Market size and forecast 2022-2027 
• Exhibit 34: Chart on Offline – Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Offline – Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Offline – Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Offline – Year-over-year growth 2022-2027 (%)

• 6.4 Online – Market size and forecast 2022-2027 
• Exhibit 38: Chart on Online – Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Online – Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Online – Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Online – Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Distribution Channel 
• Exhibit 42: Market opportunity by Distribution Channel ($ billion)
• Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ billion)

7 Market Segmentation by Type

• 7.1 Market segments
• Exhibit 44: Chart on Type – Market share 2022-2027 (%)
• Exhibit 45: Data Table on Type – Market share 2022-2027 (%)

• 7.2 Comparison by Type
• Exhibit 46: Chart on Comparison by Type
• Exhibit 47: Data Table on Comparison by Type

• 7.3 Eyes liners – Market size and forecast 2022-2027 
• Exhibit 48: Chart on Eyes liners – Market size and forecast 2022-2027 ($ billion)
• Exhibit 49: Data Table on Eyes liners – Market size and forecast 2022-2027 ($ billion)
• Exhibit 50: Chart on Eyes liners – Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Eyes liners – Year-over-year growth 2022-2027 (%)

• 7.4 Eye shadows – Market size and forecast 2022-2027 
• Exhibit 52: Chart on Eye shadows – Market size and forecast 2022-2027 ($ billion)
• Exhibit 53: Data Table on Eye shadows – Market size and forecast 2022-2027 ($ billion)
• Exhibit 54: Chart on Eye shadows – Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Eye shadows – Year-over-year growth 2022-2027 (%)

• 7.5 False lashes – Market size and forecast 2022-2027 
• Exhibit 56: Chart on False lashes – Market size and forecast 2022-2027 ($ billion)
• Exhibit 57: Data Table on False lashes – Market size and forecast 2022-2027 ($ billion)
• Exhibit 58: Chart on False lashes – Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on False lashes – Year-over-year growth 2022-2027 (%)

• 7.6 Others – Market size and forecast 2022-2027 
• Exhibit 60: Chart on Others – Market size and forecast 2022-2027 ($ billion)
• Exhibit 61: Data Table on Others – Market size and forecast 2022-2027 ($ billion)
• Exhibit 62: Chart on Others – Year-over-year growth 2022-2027 (%)
• Exhibit 63: Data Table on Others – Year-over-year growth 2022-2027 (%)

• 7.7 Market opportunity by Type 
• Exhibit 64: Market opportunity by Type ($ billion)
• Exhibit 65: Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 67: Chart on Market share by geography 2022-2027 (%)
• Exhibit 68: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 69: Chart on Geographic comparison
• Exhibit 70: Data Table on Geographic comparison

• 9.3 APAC – Market size and forecast 2022-2027 
• Exhibit 71: Chart on APAC – Market size and forecast 2022-2027 ($ billion)
• Exhibit 72: Data Table on APAC – Market size and forecast 2022-2027 ($ billion)
• Exhibit 73: Chart on APAC – Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on APAC – Year-over-year growth 2022-2027 (%)

• 9.4 North America – Market size and forecast 2022-2027 
• Exhibit 75: Chart on North America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 76: Data Table on North America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 77: Chart on North America – Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on North America – Year-over-year growth 2022-2027 (%)

• 9.5 Europe – Market size and forecast 2022-2027 
• Exhibit 79: Chart on Europe – Market size and forecast 2022-2027 ($ billion)
• Exhibit 80: Data Table on Europe – Market size and forecast 2022-2027 ($ billion)
• Exhibit 81: Chart on Europe – Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on Europe – Year-over-year growth 2022-2027 (%)

• 9.6 South America – Market size and forecast 2022-2027 
• Exhibit 83: Chart on South America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 84: Data Table on South America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 85: Chart on South America – Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on South America – Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa – Market size and forecast 2022-2027 
• Exhibit 87: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ billion)
• Exhibit 88: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ billion)
• Exhibit 89: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)

• 9.8 US – Market size and forecast 2022-2027 
• Exhibit 91: Chart on US – Market size and forecast 2022-2027 ($ billion)
• Exhibit 92: Data Table on US – Market size and forecast 2022-2027 ($ billion)
• Exhibit 93: Chart on US – Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on US – Year-over-year growth 2022-2027 (%)

• 9.9 China – Market size and forecast 2022-2027 
• Exhibit 95: Chart on China – Market size and forecast 2022-2027 ($ billion)
• Exhibit 96: Data Table on China – Market size and forecast 2022-2027 ($ billion)
• Exhibit 97: Chart on China – Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on China – Year-over-year growth 2022-2027 (%)

• 9.10 Japan – Market size and forecast 2022-2027 
• Exhibit 99: Chart on Japan – Market size and forecast 2022-2027 ($ billion)
• Exhibit 100: Data Table on Japan – Market size and forecast 2022-2027 ($ billion)
• Exhibit 101: Chart on Japan – Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on Japan – Year-over-year growth 2022-2027 (%)

• 9.11 Germany – Market size and forecast 2022-2027 
• Exhibit 103: Chart on Germany – Market size and forecast 2022-2027 ($ billion)
• Exhibit 104: Data Table on Germany – Market size and forecast 2022-2027 ($ billion)
• Exhibit 105: Chart on Germany – Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on Germany – Year-over-year growth 2022-2027 (%)

• 9.12 UK – Market size and forecast 2022-2027 
• Exhibit 107: Chart on UK – Market size and forecast 2022-2027 ($ billion)
• Exhibit 108: Data Table on UK – Market size and forecast 2022-2027 ($ billion)
• Exhibit 109: Chart on UK – Year-over-year growth 2022-2027 (%)
• Exhibit 110: Data Table on UK – Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 111: Market opportunity by geography ($ billion)
• Exhibit 112: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 113: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 114: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 115: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 116: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 117: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 118: Matrix on vendor position and classification

• 12.3 Amway Corp.
• Exhibit 119: Amway Corp. – Overview
• Exhibit 120: Amway Corp. – Product / Service
• Exhibit 121: Amway Corp. – Key news
• Exhibit 122: Amway Corp. – Key offerings

• 12.4 Anastasia Beverly Hills LLC 
• Exhibit 123: Anastasia Beverly Hills LLC – Overview
• Exhibit 124: Anastasia Beverly Hills LLC – Product / Service
• Exhibit 125: Anastasia Beverly Hills LLC – Key offerings

• 12.5 CHANEL Ltd.
• Exhibit 126: CHANEL Ltd. – Overview
• Exhibit 127: CHANEL Ltd. – Business segments
• Exhibit 128: CHANEL Ltd. – Key offerings
• Exhibit 129: CHANEL Ltd. – Segment focus

• 12.6 Colorbar Cosmetics Pvt. Ltd. 
• Exhibit 130: Colorbar Cosmetics Pvt. Ltd. – Overview
• Exhibit 131: Colorbar Cosmetics Pvt. Ltd. – Product / Service
• Exhibit 132: Colorbar Cosmetics Pvt. Ltd. – Key offerings

• 12.7 DIC Corp.
• Exhibit 133: DIC Corp. – Overview
• Exhibit 134: DIC Corp. – Business segments
• Exhibit 135: DIC Corp. – Key news
• Exhibit 136: DIC Corp. – Key offerings
• Exhibit 137: DIC Corp. – Segment focus

• 12.8 FORMA BRANDS LLC
• Exhibit 138: FORMA BRANDS LLC – Overview
• Exhibit 139: FORMA BRANDS LLC – Product / Service
• Exhibit 140: FORMA BRANDS LLC – Key offerings

• 12.9 LOreal SA
• Exhibit 141: LOreal SA – Overview
• Exhibit 142: LOreal SA – Business segments
• Exhibit 143: LOreal SA – Key news
• Exhibit 144: LOreal SA – Key offerings
• Exhibit 145: LOreal SA – Segment focus

• 12.10 LVMH Moet Hennessy Louis Vuitton SE 
• Exhibit 146: LVMH Moet Hennessy Louis Vuitton SE – Overview
• Exhibit 147: LVMH Moet Hennessy Louis Vuitton SE – Business segments
• Exhibit 148: LVMH Moet Hennessy Louis Vuitton SE – Key news
• Exhibit 149: LVMH Moet Hennessy Louis Vuitton SE – Key offerings
• Exhibit 150: LVMH Moet Hennessy Louis Vuitton SE – Segment focus

• 12.11 Natura and Co Holding SA 
• Exhibit 151: Natura and Co Holding SA – Overview
• Exhibit 152: Natura and Co Holding SA – Business segments
• Exhibit 153: Natura and Co Holding SA – Key offerings
• Exhibit 154: Natura and Co Holding SA – Segment focus

• 12.12 Oriflame Holding AG
• Exhibit 155: Oriflame Holding AG – Overview
• Exhibit 156: Oriflame Holding AG – Business segments
• Exhibit 157: Oriflame Holding AG – Key offerings
• Exhibit 158: Oriflame Holding AG – Segment focus

• 12.13 Revlon Inc.
• Exhibit 159: Revlon Inc. – Overview
• Exhibit 160: Revlon Inc. – Business segments
• Exhibit 161: Revlon Inc. – Key offerings
• Exhibit 162: Revlon Inc. – Segment focus

• 12.14 RMS Beauty LLC
• Exhibit 163: RMS Beauty LLC – Overview
• Exhibit 164: RMS Beauty LLC – Product / Service
• Exhibit 165: RMS Beauty LLC – Key offerings

• 12.15 Shiseido Co. Ltd.
• Exhibit 166: Shiseido Co. Ltd. – Overview
• Exhibit 167: Shiseido Co. Ltd. – Business segments
• Exhibit 168: Shiseido Co. Ltd. – Key offerings
• Exhibit 169: Shiseido Co. Ltd. – Segment focus

• 12.16 The Estee Lauder Co. Inc. 
• Exhibit 170: The Estee Lauder Co. Inc. – Overview
• Exhibit 171: The Estee Lauder Co. Inc. – Product / Service
• Exhibit 172: The Estee Lauder Co. Inc. – Key offerings

• 12.17 Unilever PLC
• Exhibit 173: Unilever PLC – Overview
• Exhibit 174: Unilever PLC – Business segments
• Exhibit 175: Unilever PLC – Key news
• Exhibit 176: Unilever PLC – Key offerings
• Exhibit 177: Unilever PLC – Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 178: Inclusions checklist
• Exhibit 179: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 180: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 181: Research methodology
• Exhibit 182: Validation techniques employed for market sizing
• Exhibit 183: Information sources

• 13.5 List of abbreviations 
• Exhibit 184: List of abbreviations

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact

Technavio Research
Jesse Maida
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