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NEW YORK, April 11, 2023 /PRNewswire/ — The size of the personal care market for men is expected to grow by USD 18.34 billion between 2021 and 2026, progressing at a CAGR of 9.04% as per the latest Technavio market research report. North America is going to have lucrative growth during the forecast period. The region will account for 35% of the market growth. The growth of the regional market is driven by the high demand for innovative products, such as premium serums and organic hair colors. Also, factors such as the rising trend of online shopping and the increasing demand for non-silicon-based and other chemical-free hair care products will contribute to the growth of the personal care market for men in North America. For more insights on the market share of various regions – Download a sample report

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Personal Care Market for Men: Growing popularity of emerging fashion trends among Millennials will drive growth

The growing popularity of emerging fashion trends among Millennials is identified as the major driver in the market. The millennials are the key end-users in the market. The trend of personal grooming and fashion consciousness is high among the millennials, which drives the sales of personal care products, including creams, clay, gels, wax, pomades, pastes, mousse, and hairsprays. In addition, vendors are targeting this population segment by offering a wide range of innovative personal care products for men. They are also adopting marketing strategies such as celebrity endorsements to increase sales. All these factors are driving the growth of the global personal care market for men.

Personal Care Market For Men: Use of social media marketing 

The increasing number of active social media users has encouraged vendors to increase their marketing efforts through social media channels. Facebook, Twitter, Instagram, and YouTube are some of the social media platforms used by vendors to promote their products. In addition, increased internet penetration has fueled the demand for a wide range of men’s hair styling products available in the market. For instance, in 2021, the total number of active social media users globally accounted for 4.48 billion users, which was approximately 62% of the world population. As a result of these factors, market growth will accelerate during the forecast period.

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Some of the key market players:

The global personal care market for men is fragmented because of the presence of several international and domestic vendors. The market is subject to rapidly changing industry demands and preferences. Changing consumer preference patterns could affect vendor performance in the market. It may also be affected by global and regional economic conditions and other demographic trends. Vendors compete based on several factors, such as quality, price, service, brand image, distribution, and marketing. In addition, major vendors are focusing on acquiring other smaller brands to increase their market presence. Hence, the competition in the market will remain moderate during the forecast period. Some of the key vendors covered in the report include:

• Coty Inc. – The company offers personal care products for men under its brand Hugo Boss.
• Johnson and Johnson – The company offers personal care products for men under its brand Dabao.
• L’Oreal SA – The company offers personal care products for men, such as duo foam, cleansing gel, and facewash.
• Pangea Naturals Inc. – The company offers personal care products for men under its brand Lumin.
• Amway Corp.
• Beiersdorf Aktiengesellschaft
• Colgate Palmolive Co.
• Combe Inc.
• Edgewell Personal Care Co
• Kao Corp
• Mary Kay Inc.
• Newell Brands Inc.
• Reckitt Benckiser Group PLC
• Revlon Inc
• Shiseido Co. Ltd
• The Avon Co.
• The Estee Lauder Co. Inc.
• The Procter and Gamble Co.
• Unilever PLC
• Vedix

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Personal Care Market For Men: Segmentation Analysis

This market research report segments the personal care market for men by product (skin care, fragrances, color cosmetics, hair color, and others) and geography (North America, APAC, Europe, South America, and the Middle East and Africa).

The market growth in the skin care segment will be significant during the forecast period. The growth of the segment is driven by the increased demand for anti-aging skincare products, moisturizers, skin brightening products, wrinkle removers, and others, among men. In addition, increased skin consciousness and the demand for high-quality and value-added skincare products at affordable prices will drive the growth of the segment.

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Some of the key topics covered in the report include:

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

• Vendors covered
• Vendor classification
• Market positioning of vendors
• Competitive scenario

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Table of contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Incremental Growth
• Exhibit 07: Executive Summary – Data Table on Incremental Growth
• Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 09: Parent market
• Exhibit 10: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 11: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 12: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 13: Chart on Global – Market size and forecast 2021-2026 ($ million)
• Exhibit 14: Data Table on Global – Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 17: Five forces analysis – Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 23: Chart on Market condition – Five forces 2021 and 2026

5 Market Segmentation by Product

• 5.1 Market segments 
• Exhibit 24: Chart on Product – Market share 2021-2026 (%)
• Exhibit 25: Data Table on Product – Market share 2021-2026 (%)

• 5.2 Comparison by Product 
• Exhibit 26: Chart on Comparison by Product
• Exhibit 27: Data Table on Comparison by Product

• 5.3 Skin care – Market size and forecast 2021-2026
• Exhibit 28: Chart on Skin care – Market size and forecast 2021-2026 ($ million)
• Exhibit 29: Data Table on Skin care – Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Chart on Skin care – Year-over-year growth 2021-2026 (%)
• Exhibit 31: Data Table on Skin care – Year-over-year growth 2021-2026 (%)

• 5.4 Fragnances – Market size and forecast 2021-2026
• Exhibit 32: Chart on Fragnances – Market size and forecast 2021-2026 ($ million)
• Exhibit 33: Data Table on Fragnances – Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Chart on Fragnances – Year-over-year growth 2021-2026 (%)
• Exhibit 35: Data Table on Fragnances – Year-over-year growth 2021-2026 (%)

• 5.5 Colour cosmetics – Market size and forecast 2021-2026
• Exhibit 36: Chart on Colour cosmetics – Market size and forecast 2021-2026 ($ million)
• Exhibit 37: Data Table on Colour cosmetics – Market size and forecast 2021-2026 ($ million)
• Exhibit 38: Chart on Colour cosmetics – Year-over-year growth 2021-2026 (%)
• Exhibit 39: Data Table on Colour cosmetics – Year-over-year growth 2021-2026 (%)

• 5.6 Hair colour – Market size and forecast 2021-2026
• Exhibit 40: Chart on Hair colour – Market size and forecast 2021-2026 ($ million)
• Exhibit 41: Data Table on Hair colour – Market size and forecast 2021-2026 ($ million)
• Exhibit 42: Chart on Hair colour – Year-over-year growth 2021-2026 (%)
• Exhibit 43: Data Table on Hair colour – Year-over-year growth 2021-2026 (%)

• 5.7 Others – Market size and forecast 2021-2026
• Exhibit 44: Chart on Others – Market size and forecast 2021-2026 ($ million)
• Exhibit 45: Data Table on Others – Market size and forecast 2021-2026 ($ million)
• Exhibit 46: Chart on Others – Year-over-year growth 2021-2026 (%)
• Exhibit 47: Data Table on Others – Year-over-year growth 2021-2026 (%)

• 5.8 Market opportunity by Product 
• Exhibit 48: Market opportunity by Product ($ million)

6 Customer Landscape

• 6.1 Customer landscape overview 
• Exhibit 49: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

• 7.1 Geographic segmentation 
• Exhibit 50: Chart on Market share by geography 2021-2026 (%)
• Exhibit 51: Data Table on Market share by geography 2021-2026 (%)

• 7.2 Geographic comparison 
• Exhibit 52: Chart on Geographic comparison
• Exhibit 53: Data Table on Geographic comparison

• 7.3 North America – Market size and forecast 2021-2026
• Exhibit 54: Chart on North America – Market size and forecast 2021-2026 ($ million)
• Exhibit 55: Data Table on North America – Market size and forecast 2021-2026 ($ million)
• Exhibit 56: Chart on North America – Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on North America – Year-over-year growth 2021-2026 (%)

• 7.4 APAC – Market size and forecast 2021-2026
• Exhibit 58: Chart on APAC – Market size and forecast 2021-2026 ($ million)
• Exhibit 59: Data Table on APAC – Market size and forecast 2021-2026 ($ million)
• Exhibit 60: Chart on APAC – Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on APAC – Year-over-year growth 2021-2026 (%)

• 7.5 Europe – Market size and forecast 2021-2026
• Exhibit 62: Chart on Europe – Market size and forecast 2021-2026 ($ million)
• Exhibit 63: Data Table on Europe – Market size and forecast 2021-2026 ($ million)
• Exhibit 64: Chart on Europe – Year-over-year growth 2021-2026 (%)
• Exhibit 65: Data Table on Europe – Year-over-year growth 2021-2026 (%)

• 7.6 South America – Market size and forecast 2021-2026
• Exhibit 66: Chart on South America – Market size and forecast 2021-2026 ($ million)
• Exhibit 67: Data Table on South America – Market size and forecast 2021-2026 ($ million)
• Exhibit 68: Chart on South America – Year-over-year growth 2021-2026 (%)
• Exhibit 69: Data Table on South America – Year-over-year growth 2021-2026 (%)

• 7.7 Middle East and Africa – Market size and forecast 2021-2026 
• Exhibit 70: Chart on Middle East and Africa – Market size and forecast 2021-2026 ($ million)
• Exhibit 71: Data Table on Middle East and Africa – Market size and forecast 2021-2026 ($ million)
• Exhibit 72: Chart on Middle East and Africa – Year-over-year growth 2021-2026 (%)
• Exhibit 73: Data Table on Middle East and Africa – Year-over-year growth 2021-2026 (%)

• 7.8 US – Market size and forecast 2021-2026
• Exhibit 74: Chart on US – Market size and forecast 2021-2026 ($ million)
• Exhibit 75: Data Table on US – Market size and forecast 2021-2026 ($ million)
• Exhibit 76: Chart on US – Year-over-year growth 2021-2026 (%)
• Exhibit 77: Data Table on US – Year-over-year growth 2021-2026 (%)

• 7.9 China – Market size and forecast 2021-2026
• Exhibit 78: Chart on China – Market size and forecast 2021-2026 ($ million)
• Exhibit 79: Data Table on China – Market size and forecast 2021-2026 ($ million)
• Exhibit 80: Chart on China – Year-over-year growth 2021-2026 (%)
• Exhibit 81: Data Table on China – Year-over-year growth 2021-2026 (%)

• 7.10 Japan – Market size and forecast 2021-2026
• Exhibit 82: Chart on Japan – Market size and forecast 2021-2026 ($ million)
• Exhibit 83: Data Table on Japan – Market size and forecast 2021-2026 ($ million)
• Exhibit 84: Chart on Japan – Year-over-year growth 2021-2026 (%)
• Exhibit 85: Data Table on Japan – Year-over-year growth 2021-2026 (%)

• 7.11 Canada – Market size and forecast 2021-2026
• Exhibit 86: Chart on Canada – Market size and forecast 2021-2026 ($ million)
• Exhibit 87: Data Table on Canada – Market size and forecast 2021-2026 ($ million)
• Exhibit 88: Chart on Canada – Year-over-year growth 2021-2026 (%)
• Exhibit 89: Data Table on Canada – Year-over-year growth 2021-2026 (%)

• 7.12 France – Market size and forecast 2021-2026
• Exhibit 90: Chart on France – Market size and forecast 2021-2026 ($ million)
• Exhibit 91: Data Table on France – Market size and forecast 2021-2026 ($ million)
• Exhibit 92: Chart on France – Year-over-year growth 2021-2026 (%)
• Exhibit 93: Data Table on France – Year-over-year growth 2021-2026 (%)

• 7.13 India – Market size and forecast 2021-2026
• Exhibit 94: Chart on India – Market size and forecast 2021-2026 ($ million)
• Exhibit 95: Data Table on India – Market size and forecast 2021-2026 ($ million)
• Exhibit 96: Chart on India – Year-over-year growth 2021-2026 (%)
• Exhibit 97: Data Table on India – Year-over-year growth 2021-2026 (%)

• 7.14 Market opportunity by geography 
• Exhibit 98: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

• 8.1 Market drivers

• 8.2 Market challenges

• 8.3 Impact of drivers and challenges 
• Exhibit 99: Impact of drivers and challenges in 2021 and 2026

• 8.4 Market trends

9 Vendor Landscape

• 9.1 Overview

• 9.2 Vendor landscape 
• Exhibit 100: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption 
• Exhibit 101: Overview on factors of disruption

• 9.4 Industry risks 
• Exhibit 102: Impact of key risks on business

10 Vendor Analysis

• 10.1 Vendors covered 
• Exhibit 103: Vendors covered

• 10.2 Market positioning of vendors 
• Exhibit 104: Matrix on vendor position and classification

• 10.3 Beiersdorf Aktiengesellschaft 
• Exhibit 105: Beiersdorf Aktiengesellschaft – Overview
• Exhibit 106: Beiersdorf Aktiengesellschaft – Business segments
• Exhibit 107: Beiersdorf Aktiengesellschaft – Key news
• Exhibit 108: Beiersdorf Aktiengesellschaft – Key offerings
• Exhibit 109: Beiersdorf Aktiengesellschaft – Segment focus

• 10.4 Coty Inc. 
• Exhibit 110: Coty Inc. – Overview
• Exhibit 111: Coty Inc. – Business segments
• Exhibit 112: Coty Inc. – Key offerings
• Exhibit 113: Coty Inc. – Segment focus

• 10.5 Johnson and Johnson 
• Exhibit 114: Johnson and Johnson – Overview
• Exhibit 115: Johnson and Johnson – Business segments
• Exhibit 116: Johnson and Johnson – Key news
• Exhibit 117: Johnson and Johnson – Key offerings
• Exhibit 118: Johnson and Johnson – Segment focus

• 10.6 LOreal SA 
• Exhibit 119: LOreal SA – Overview
• Exhibit 120: LOreal SA – Business segments
• Exhibit 121: LOreal SA – Key news
• Exhibit 122: LOreal SA – Key offerings
• Exhibit 123: LOreal SA – Segment focus

• 10.7 Pangea Naturals Inc. 
• Exhibit 124: Pangea Naturals Inc. – Overview
• Exhibit 125: Pangea Naturals Inc. – Product / Service
• Exhibit 126: Pangea Naturals Inc. – Key offerings

• 10.8 Reckitt Benckiser Group PLC 
• Exhibit 127: Reckitt Benckiser Group PLC – Overview
• Exhibit 128: Reckitt Benckiser Group PLC – Business segments
• Exhibit 129: Reckitt Benckiser Group PLC – Key offerings
• Exhibit 130: Reckitt Benckiser Group PLC – Segment focus

• 10.9 The Estee Lauder Co. Inc. 
• Exhibit 131: The Estee Lauder Co. Inc. – Overview
• Exhibit 132: The Estee Lauder Co. Inc. – Business segments
• Exhibit 133: The Estee Lauder Co. Inc. – Key news
• Exhibit 134: The Estee Lauder Co. Inc. – Key offerings
• Exhibit 135: The Estee Lauder Co. Inc. – Segment focus

• 10.10 The Procter and Gamble Co. 
• Exhibit 136: The Procter and Gamble Co. – Overview
• Exhibit 137: The Procter and Gamble Co. – Business segments
• Exhibit 138: The Procter and Gamble Co. – Key news
• Exhibit 139: The Procter and Gamble Co. – Key offerings
• Exhibit 140: The Procter and Gamble Co. – Segment focus

• 10.11 Unilever PLC 
• Exhibit 141: Unilever PLC – Overview
• Exhibit 142: Unilever PLC – Business segments
• Exhibit 143: Unilever PLC – Key news
• Exhibit 144: Unilever PLC – Key offerings
• Exhibit 145: Unilever PLC – Segment focus

• 10.12 Vedix 
• Exhibit 146: Vedix – Overview
• Exhibit 147: Vedix – Product / Service
• Exhibit 148: Vedix – Key offerings

11 Appendix

• 11.1 Scope of the report

• 11.2 Inclusions and exclusions checklist 
• Exhibit 149: Inclusions checklist
• Exhibit 150: Exclusions checklist

• 11.3 Currency conversion rates for US$ 
• Exhibit 151: Currency conversion rates for US$

• 11.4 Research methodology 
• Exhibit 152: Research methodology
• Exhibit 153: Validation techniques employed for market sizing
• Exhibit 154: Information sources

• 11.5 List of abbreviations 
• Exhibit 155: List of abbreviations

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