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NEW YORK, April 12, 2023 /PRNewswire/ — The men’s hair care and styling products market size is expected to grow by USD 12.04 billion from 2021 to 2026, progressing at a CAGR of 5.16%, as per the latest Technavio market research report. Europe is estimated to account for 31% of the global market growth during the forecast period. The UK is the key market for the men’s hair care and styling products in the region. The growth in the region is facilitated by factors such as the growing popularity of emerging fashion trends among millennials. Fashion trends in hairstyles and haircuts play an important role in increasing the demand for hair care and styling products. The products include gel, wax, hair oils, serums, hair foams, dry shampoos, and several others. For instance, side parting or the pompadour style is popular among millennials, and products such as gels, wax, and hair sprays are required to create these hairstyles. Hence, the growing popularity of emerging fashions will drive market growth in the region during the forecast period. For more insights on the market share of various regions- Download a sample report

Men Hair Care and Styling Products Market: Evolving fashion trends in hair styling to drive growth

• The evolving fashion trends in hair styling are one of the key drivers fueling the men’s hair care and styling products market growth. 
• There is an increase in the adoption of personal grooming and fashion products among the youth and millennials, which drives market vendors to offer easy-to-use products that do not cause hair damage, which is a concern among consumers while using hair styling products.
• Furthermore, celebrity endorsement is a marketing strategy employed by most manufacturers, which has a major impact on the sales of hair styling products. 
• Therefore, manufacturers sign celebrities and experts from the beauty industry to promote and endorse their products.
• Hence, factors such as evolving fashion trends in hair styling are expected to drive market growth during the forecast period.

Men Hair Care and Styling Products Market: Use of social media marketing to be an emerging trend

• An emerging trend in the men’s hair care and styling products market is the use of social media marketing. 
• Social media plays a key role in increasing awareness about the availability of high-end hair styling products such as foams, creams, and hair sprays.
• The growing internet penetration, coupled with the rise in the e-commerce market, fuels the demand for a wide range of men’s hair styling products available in the market.
• For instance, the total number of active social media users globally accounted for 4.48 billion users, which is approximately 62% of the world population and still increasing every day.
• Hence, the increasing influence of social media is anticipated to widen product awareness, including men’s hair care and styling products. 

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Some of the key Men Hair Care And Styling Products Market Players:

The men’s hair care and styling products market is fragmented, and the vendors are deploying organic and inorganic growth strategies to compete in the market. BluMaan, CavinKare Pvt. Ltd., Coty Inc., Edgewell Personal Care Co., Hanz de Fuko LLC, Harrods Ltd., Harry Inc., Henkel AG and Co.KGaA, Les Soins Wise Inc., LOreal SA, MASC, Moquer, The Procter and Gamble Co., Revlon Consumer Product Corp., The Estee Lauder Co. Inc., THE NET A PORTER GROUP LTD., Truefitt and Hill, Unilever PLC, and Zed Lifestyle Pvt. Ltd. are some of the major players in the market.

Men Hair Care and Styling Products Market: Segmentation Analysis

This market research report segments the men’s hair care and styling products market by distribution channel (online and offline) and geography (APAC, North America, Europe, South America, and Middle East and Africa).

• The market share growth by the online segment will be significant for the market growth during the forecast period. As buyers now prefer shopping from online stores, there has been a rapid transition in the mode of buying. Factors such as the wide geographical reach and the strong presence of major retailers allow customers to access a wide range of products. Therefore, online distribution channels offer tremendous potential for the sales of men’s hair care and styling products.

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What are the key data covered in this Men’s Hair Care and Styling Products Market report? 

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the men’s hair care and styling products market between 2022 and 2026 
• Precise estimation of the size of the men’s hair care and styling products market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the men’s hair care and styling products market across North America, Europe, Asia, and Rest of World (ROW) 
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of the men’s hair care and styling products market vendors

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Key Topics Covered: 

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Incremental Growth
• Exhibit 07: Executive Summary – Data Table on Incremental Growth
• Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 09: Parent market
• Exhibit 10: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 11: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 12: Market segments

• 3.3 Market size 2021 

• 3.4 Market outlook: Forecast for 2021-2026
• Exhibit 13: Chart on Global – Market size and forecast 2021-2026 ($ million)
• Exhibit 14: Data Table on Global – Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 17: Five forces analysis – Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 23: Chart on Market condition – Five forces 2021 and 2026

5 Market Segmentation by Distribution Channel

• 5.1 Market segments 
• Exhibit 24: Chart on Distribution Channel – Market share 2021-2026 (%)
• Exhibit 25: Data Table on Distribution Channel – Market share 2021-2026 (%)

• 5.2 Comparison by Distribution Channel 
• Exhibit 26: Chart on Comparison by Distribution Channel
• Exhibit 27: Data Table on Comparison by Distribution Channel

• 5.3 Online – Market size and forecast 2021-2026
• Exhibit 28: Chart on Online – Market size and forecast 2021-2026 ($ million)
• Exhibit 29: Data Table on Online – Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Chart on Online – Year-over-year growth 2021-2026 (%)
• Exhibit 31: Data Table on Online – Year-over-year growth 2021-2026 (%)

• 5.4 Offline – Market size and forecast 2021-2026
• Exhibit 32: Chart on Offline – Market size and forecast 2021-2026 ($ million)
• Exhibit 33: Data Table on Offline – Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Chart on Offline – Year-over-year growth 2021-2026 (%)
• Exhibit 35: Data Table on Offline – Year-over-year growth 2021-2026 (%)

• 5.5 Market opportunity by Distribution Channel
• Exhibit 36: Market opportunity by Distribution Channel ($ million)

6 Customer Landscape

• 6.1 Customer landscape overview 
• Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

• 7.1 Geographic segmentation 
• Exhibit 38: Chart on Market share by geography 2021-2026 (%)
• Exhibit 39: Data Table on Market share by geography 2021-2026 (%)

• 7.2 Geographic comparison 
• Exhibit 40: Chart on Geographic comparison
• Exhibit 41: Data Table on Geographic comparison

• 7.3 APAC – Market size and forecast 2021-2026
• Exhibit 42: Chart on APAC – Market size and forecast 2021-2026 ($ million)
• Exhibit 43: Data Table on APAC – Market size and forecast 2021-2026 ($ million)
• Exhibit 44: Chart on APAC – Year-over-year growth 2021-2026 (%)
• Exhibit 45: Data Table on APAC – Year-over-year growth 2021-2026 (%)

• 7.4 North America – Market size and forecast 2021-2026
• Exhibit 46: Chart on North America – Market size and forecast 2021-2026 ($ million)
• Exhibit 47: Data Table on North America – Market size and forecast 2021-2026 ($ million)
• Exhibit 48: Chart on North America – Year-over-year growth 2021-2026 (%)
• Exhibit 49: Data Table on North America – Year-over-year growth 2021-2026 (%)

• 7.5 Europe – Market size and forecast 2021-2026
• Exhibit 50: Chart on Europe – Market size and forecast 2021-2026 ($ million)
• Exhibit 51: Data Table on Europe – Market size and forecast 2021-2026 ($ million)
• Exhibit 52: Chart on Europe – Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on Europe – Year-over-year growth 2021-2026 (%)

• 7.6 South America – Market size and forecast 2021-2026
• Exhibit 54: Chart on South America – Market size and forecast 2021-2026 ($ million)
• Exhibit 55: Data Table on South America – Market size and forecast 2021-2026 ($ million)
• Exhibit 56: Chart on South America – Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on South America – Year-over-year growth 2021-2026 (%)

• 7.7 Middle East and Africa – Market size and forecast 2021-2026 
• Exhibit 58: Chart on Middle East and Africa – Market size and forecast 2021-2026 ($ million)
• Exhibit 59: Data Table on Middle East and Africa – Market size and forecast 2021-2026 ($ million)
• Exhibit 60: Chart on Middle East and Africa – Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on Middle East and Africa – Year-over-year growth 2021-2026 (%)

• 7.8 China – Market size and forecast 2021-2026
• Exhibit 62: Chart on China – Market size and forecast 2021-2026 ($ million)
• Exhibit 63: Data Table on China – Market size and forecast 2021-2026 ($ million)
• Exhibit 64: Chart on China – Year-over-year growth 2021-2026 (%)
• Exhibit 65: Data Table on China – Year-over-year growth 2021-2026 (%)

• 7.9 US – Market size and forecast 2021-2026
• Exhibit 66: Chart on US – Market size and forecast 2021-2026 ($ million)
• Exhibit 67: Data Table on US – Market size and forecast 2021-2026 ($ million)
• Exhibit 68: Chart on US – Year-over-year growth 2021-2026 (%)
• Exhibit 69: Data Table on US – Year-over-year growth 2021-2026 (%)

• 7.10 Germany – Market size and forecast 2021-2026
• Exhibit 70: Chart on Germany – Market size and forecast 2021-2026 ($ million)
• Exhibit 71: Data Table on Germany – Market size and forecast 2021-2026 ($ million)
• Exhibit 72: Chart on Germany – Year-over-year growth 2021-2026 (%)
• Exhibit 73: Data Table on Germany – Year-over-year growth 2021-2026 (%)

• 7.11 Canada – Market size and forecast 2021-2026
• Exhibit 74: Chart on Canada – Market size and forecast 2021-2026 ($ million)
• Exhibit 75: Data Table on Canada – Market size and forecast 2021-2026 ($ million)
• Exhibit 76: Chart on Canada – Year-over-year growth 2021-2026 (%)
• Exhibit 77: Data Table on Canada – Year-over-year growth 2021-2026 (%)

• 7.12 UK – Market size and forecast 2021-2026
• Exhibit 78: Chart on UK – Market size and forecast 2021-2026 ($ million)
• Exhibit 79: Data Table on UK – Market size and forecast 2021-2026 ($ million)
• Exhibit 80: Chart on UK – Year-over-year growth 2021-2026 (%)
• Exhibit 81: Data Table on UK – Year-over-year growth 2021-2026 (%)

• 7.13 Market opportunity by geography 
• Exhibit 82: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

• 8.1 Market drivers 

• 8.2 Market challenges 

• 8.3 Impact of drivers and challenges 
• Exhibit 83: Impact of drivers and challenges in 2021 and 2026

• 8.4 Market trends 

9 Vendor Landscape

• 9.1 Overview 

• 9.2 Vendor landscape 
• Exhibit 84: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption 
• Exhibit 85: Overview on factors of disruption

• 9.4 Industry risks 
• Exhibit 86: Impact of key risks on business

10 Vendor Analysis

• 10.1 Vendors covered 
• Exhibit 87: Vendors covered

• 10.2 Market positioning of vendors 
• Exhibit 88: Matrix on vendor position and classification

• 10.3 Edgewell Personal Care Co. 
• Exhibit 89: Edgewell Personal Care Co. – Overview
• Exhibit 90: Edgewell Personal Care Co. – Business segments
• Exhibit 91: Edgewell Personal Care Co. – Key news
• Exhibit 92: Edgewell Personal Care Co. – Key offerings
• Exhibit 93: Edgewell Personal Care Co. – Segment focus

• 10.4 Hanz de Fuko LLC 
• Exhibit 94: Hanz de Fuko LLC – Overview
• Exhibit 95: Hanz de Fuko LLC – Product / Service
• Exhibit 96: Hanz de Fuko LLC – Key offerings

• 10.5 Harry Inc. 
• Exhibit 97: Harry Inc. – Overview
• Exhibit 98: Harry Inc. – Product / Service
• Exhibit 99: Harry Inc. – Key offerings

• 10.6 LOreal SA 
• Exhibit 100: LOreal SA – Overview
• Exhibit 101: LOreal SA – Business segments
• Exhibit 102: LOreal SA – Key news
• Exhibit 103: LOreal SA – Key offerings
• Exhibit 104: LOreal SA – Segment focus

• 10.7 Moquer 
• Exhibit 105: Moquer – Overview
• Exhibit 106: Moquer – Product / Service
• Exhibit 107: Moquer – Key offerings

• 10.8 Revlon Consumer Product Corp. 
• Exhibit 108: Revlon Consumer Product Corp. – Overview
• Exhibit 109: Revlon Consumer Product Corp. – Business segments
• Exhibit 110: Revlon Consumer Product Corp. – Key offerings
• Exhibit 111: Revlon Consumer Product Corp. – Segment focus

• 10.9 The Estee Lauder Co. Inc. 
• Exhibit 112: The Estee Lauder Co. Inc. – Overview
• Exhibit 113: The Estee Lauder Co. Inc. – Business segments
• Exhibit 114: The Estee Lauder Co. Inc. – Key news
• Exhibit 115: The Estee Lauder Co. Inc. – Key offerings
• Exhibit 116: The Estee Lauder Co. Inc. – Segment focus

• 10.10 THE NET A PORTER GROUP LTD. 
• Exhibit 117: THE NET A PORTER GROUP LTD. – Overview
• Exhibit 118: THE NET A PORTER GROUP LTD. – Product / Service
• Exhibit 119: THE NET A PORTER GROUP LTD. – Key offerings

• 10.11 The Procter and Gamble Co. 
• Exhibit 120: The Procter and Gamble Co. – Overview
• Exhibit 121: The Procter and Gamble Co. – Business segments
• Exhibit 122: The Procter and Gamble Co. – Key news
• Exhibit 123: The Procter and Gamble Co. – Key offerings
• Exhibit 124: The Procter and Gamble Co. – Segment focus

• 10.12 Unilever PLC 
• Exhibit 125: Unilever PLC – Overview
• Exhibit 126: Unilever PLC – Business segments
• Exhibit 127: Unilever PLC – Key news
• Exhibit 128: Unilever PLC – Key offerings
• Exhibit 129: Unilever PLC – Segment focus

11 Appendix

• 11.1 Scope of the report 

• 11.2 Inclusions and exclusions checklist
• Exhibit 130: Inclusions checklist
• Exhibit 131: Exclusions checklist

• 11.3 Currency conversion rates for US$ 
• Exhibit 132: Currency conversion rates for US$

• 11.4 Research methodology 
• Exhibit 133: Research methodology
• Exhibit 134: Validation techniques employed for market sizing
• Exhibit 135: Information sources

• 11.5 List of abbreviations 
• Exhibit 136: List of abbreviations

About Technavio

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